Press releases

Facebook dominates and Twitter drops – how Swedes use social media 2016

Swedes like social media and our use of it continues to grow. 77 percent of all internet users* use social media, and we continue to spend more time on it. Facebook is still the most popular and continues to increase in all age groups except those under 16. There, Snapchat and Instagram are the most popular. Twitter is however losing users. This comes from the report “Swedes and Social Media 2016” by the Internet Foundation in Sweden. The report is an excerpt of the upcoming yearly report “Swedes and the Internet.”

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