The internet habits of Swedes in the report Swedes and the internet 2017

Half of Swedish internet users pay for music and film, young people are more skeptical about information online than adults, 100 percent of those up to age 25 are watching YouTube and in two-year olds, four out of five already use the internet. This is just some of the news in the report “Swedes and the internet 2017” from the Internet Foundation in Sweden, IIS. The survey has been ongoing since the year 2000 and is Sweden’s largest study of digital trends and how we use the internet.

The number of Swedish internet users continues to increase, as now 94 percent use the internet, while 85 percent use it on a mobile phone. Up to retirement age, virtually all people (99%) use the internet. Even among the elderly, use is largely increasing, and for the first time, over half (56%) of people over the age of 76 are using the internet.

–It’s clear that we Swedes are accustomed to using the internet’s services everywhere and all of the time. Digitalization has come so far that many of the services on the internet are now regarded as infrastructure. If you don’t have Facebook, it’s hard to socialize, and without BankID, it is difficult to have contact with authorities, says Måns Jonasson, Digital Strategist at the Internet Foundation, IIS.

While use of both the internet and many of the services on the internet is approaching 100 percent, every third Swede states that they do not feel involved in today’s digital society and half a million do not use the internet at all.

–The need for digital competence is becoming more important. If you don’t know how digital services work, it is hard to be fully involved in society, says Cia Bohlin, Head of Statistics at the Internet Foundation, IIS.

Social media – more of everything

Four out of five Swedes are using social media. Facebook continues to be the most popular and is used by 74 percent of internet users. Over half (53%) are there daily. Instagram has gained the most new users in the past year. Every other Swedish internet user now uses Instagram, an increase of 20 percent. Snapchat has also greatly increased and is used by a third of internet users, while a fourth use Twitter.

–41 percent of us are major consumers of social media and have three or four of these popular services, Pamela Davidsson, Statistician at IIS and project leader for the report.