The number of domain names continue to increase in Sweden

It’s time to sum up the first half of the domain year 2017. The total number of domain names registered by Swedish companies and individuals continues to increase. However, things are going worse among the new top-level domains.

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The first six months of 2017 have passed and we can report that the total number of domain names registered by Swedish companies and individuals continues to grow. The total market increased by almost 6% to 2.5 million domain names between the end of 2016 and the end of June 2017.

If we look closer at the distribution between top-level domains, market shares as of June 30, 2017 are as follows:

(Source: Zooknic och IIS.)

Compared to the end of 2016, .se has increased its market share with 2.6% and represents the full growth in the market during 2017.

.com decreased its market share again with 1.4% to 20%. This is an ongoing trend and .com is losing strength in Sweden. If one compares the end of June 2017 with the end of June 2015, the market share for .com has gradually decreased from 22.5% (June 2015) to 20% (June 2017).

Decreased growth

Surprisingly, .nu also decreased from 7% to 6.5%. The top-level domain .nu grew during the period of December 2016 and June 2017 with 22,000 domains (6.5%), but the growth was outside of Sweden. The .nu domain is now also popular in the Netherlands and Denmark, for example.

We now see that the growth of the new top-level domains has subsided and that the market share (1.3%) is the same as it was at the end of December 2016. In total, there were about 31,000 domains registered under the 425 different new top-level domains that are active in Sweden. An average of fewer than 75 domains per new top-level domain.

The list of the ten biggest new top-level domains (from July 3, 2017) shows the following:

  1. .top   5,125 domains
  2. .xyz   3,702 domains
  3. .bid   2,414 domains
  4. .one   2,077 domains
  5. .online 1,262 domains
  6. .club   1,025 domains
  7. .shop     558 domains
  8. .email 535 domains
  9. .link     485 domains
  10. .website 447 domains


A flop

The top-level domains that have increased during 2017 are .bid, .online and .email, while .top has decreased during this period. It is difficult to see a prolonged growth of the new top-level domains in Sweden and in addition to periodic speculation, the use of new top-level domains has not taken off after three years.

It is very seldom that we see an email address or website that ends in one of the 425 new top-level domains. One can carefully establish that the use of the new top-level domains has flopped in Sweden.

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About the blogger

Danny Aerts Danny Aerts CEO, IIS Danny Aerts is CEO of IIS since 2006. He is originally from the Netherlands and came to Sweden in the mid-1990s. Danny has worked at several telecommunications companies, such as Unisource Mobile, Telia, and PTT Telecom and as CEO of the internet portal Spray.